Born & bred right here, in New Zealand’s rugged wilds, we’re the world’s leading brand of sustainable innovation in hunting apparel.
We engineer the highest performing, longest-lasting, most sustainable hunting kit, so you can Explore Further. Hunt Longer.

Hunters Element was born and bred in the harsh mountains of New Zealand. As hunters, Kiwis demand more from their gear than any other folk on earth, so it's here that we develop and stress test our gear to breaking point. We prize these pristine environments and want to see them kept this way for generations to come. That's why Hunters Element is so obsessed with sustainability. From making over 90% of our technical hunting gear out of recycled plastics, packaging all our products in paper and cardboard, and ditching dodgy chemicals, we're dead set on keeping the hills clean for the next lot.

Explore our useful buying guides, here to help you build a performance layering system that will set you up for success. Hunting jackets are essential for keeping you on the hunt. Base layers help to regulate moisture and odour to keep you comfortable, Hunting boots aren't just footwear; they provide stability and support in rugged terrain, and hunting packs are vital for organising your gear. Each element plays a crucial role in enhancing your hunting experience.