ALL NEW RURAL RANGE
CHANGING THE GAME IN RURAL WORKWEAR
An all new level of comfort and performance
With Hunters Element DNA
We’ve spent the past five years designing, testing and honing a range of high-performance, technical rural apparel that embodies the best of our legendary technical hunting gear. All while delivering game changing levels of comfort, performance and durability in rural work grade gear.
Just like our hunt gear it’s been born in, designed for, and thoroughly tested in NZ’s rugged wilds. Just like farmers, it’s tough by nature.
EXPLORE THE RANGE
STORMTOUGH SERIES
CASCADE SERIES
QUAD SERIES
RAIL SPLITTER PRO
WARATAH PANTS
WITH FARMERS, FOR FARMERS
Farmers work phenomenally hard. Days are long, there are always problems to solve. Your gear shouldn’t be one of those problems. This range has been carefully developed with farmers, for farmers.
Many of our longstanding hunting friends and customers are also farmers. BJ Holdsworth - of Waikohu Station - is one of those. As a pro-team hunter he rates Hunters Element gear as the highest performance, longest lasting he’s ever found, and has worn it for years when working on the farm.
Talking to BJ and other farmers uncovered key insights that fuelled our innovation. Particularly primary painpoints with the work wear they’ve been using for years: it’s uncomfortable, doesn’t perform in tough and variable conditions, and simply doesn’t last. We saw a gap we knew we could fill.
MEET BJ
Hunter, farmer and catalyst for the rural range
We photographed our new range in action at BJs place: Waikohu station in Tairawhiti. Waikohu is a 1787ha sheep/beef breeding & finishing farm near Gisborne that winters 15,000 stock units.
”There was a big gap for technical farmwear that is designed to work with you...”
BJ HOLDSWORTH
Farmers told us:
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It has to be ultra durable: It has to cope with a thrashing day-in day-out. |
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It has to be stormproof. The cows still need milking and fences still need fixing in howling southerlies and torrential rain. |
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It has to withstand AgChem. Our Hydrafuse Nyosteel Nylon outer was developed specifically for this. |
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And perhaps most importantly, it has to be comfortable or it just won’t get used. It has to flex with the wearer and breathe like nothing ever before. |
What have we produced?
We’ve created multiple series, purpose-engineered for specific rural needs. All founded on our head-to-toe Integrated Layering System (base, mid, insulation, and outer layers).
Products include:
CHECK OUT THE FULL RANGE HERE
Available online and at selected Farmlands stores.