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We’ve spent the past five years designing, testing and honing a range of high-performance, technical rural apparel that embodies the best of our legendary technical hunting gear. All while delivering game changing levels of comfort, performance and durability in rural work grade gear.
Just like our hunt gear it’s been born in, designed for, and thoroughly tested in NZ’s rugged wilds. Just like farmers, it’s tough by nature.
STORMTOUGH SERIES
CASCADE SERIES
QUAD SERIES
RAIL SPLITTER PRO
WARATAH PANTS
Farmers work phenomenally hard. Days are long, there are always problems to solve. Your gear shouldn’t be one of those problems. This range has been carefully developed with farmers, for farmers.
Many of our longstanding hunting friends and customers are also farmers. BJ Holdsworth - of Waikohu Station - is one of those. As a pro-team hunter he rates Hunters Element gear as the highest performance, longest lasting he’s ever found, and has worn it for years when working on the farm.
Talking to BJ and other farmers uncovered key insights that fuelled our innovation. Particularly primary painpoints with the work wear they’ve been using for years: it’s uncomfortable, doesn’t perform in tough and variable conditions, and simply doesn’t last. We saw a gap we knew we could fill.
We photographed our new range in action at BJs place: Waikohu station in Tairawhiti. Waikohu is a 1787ha sheep/beef breeding & finishing farm near Gisborne that winters 15,000 stock units.
”There was a big gap for technical farmwear that is designed to work with you...”
Farmers told us:
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It has to be ultra durable: It has to cope with a thrashing day-in day-out. |
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It has to be stormproof. The cows still need milking and fences still need fixing in howling southerlies and torrential rain. |
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It has to withstand AgChem. Our Hydrafuse Nyosteel Nylon outer was developed specifically for this. |
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And perhaps most importantly, it has to be comfortable or it just won’t get used. It has to flex with the wearer and breathe like nothing ever before. |
We’ve created multiple series, purpose-engineered for specific rural needs. All founded on our head-to-toe Integrated Layering System (base, mid, insulation, and outer layers).
Products include:
The Stormtough series: the ultimate tough as nails jacket, bib and overtrousers engineered rural tough.
DESIGNED FOR COMFORT
100% STORMPROOF
3x MORE BREATHABLE
ULTRA-RUGGED
The strong, silent type. A tough, quiet, herringbone nylon rainwear series for farm-to-hunt versatility.
TOUGH
100% STORMPROOF
BREATHABLE
VERSATILE
The ultimate in super packable everyday rural rainwear.
PACKS DOWN TINY
LIGHTWEIGHT
100% STORMPROOF
WOMEN'S RANGE AVAILABLE
Water resistant, ripstop tough puffers with phenomenal insulation power.
WINDPROOF
TOUGH
WATER-RESISTANT
HEAT RETAINING
The ultimate rural work grade kit, featuring shorts, stubbies, fleece, phenomenal dry-bum pants and bushcoats. All designed to be tough yet comfortable everyday kit.
The ultimate base layer for cold weather. Optimal temperatures between -5C and 10C. Thermal GridTech waffling retains warmth, while wicking away moisture.
HEAT RETAINING
MOISTURE WICKING
TEMPERATURE REGULATING
We’ve taken everything we’ve learned from hunting (bad feet = bad day) and blended it into the perfect rural footwear combo.
